SHARIF KHAN

● Business Development / Digital Media Solutions/ Branding &Performance Advertising ●

Leading Media professional with over 18 years of experience in creating & executing strategies for sales, business development (mobile apps), pricing & distribution (Digital, Print & Electronic Media)

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PROFILE SUMMARY

● Resourceful in managing the entire business operations with focus on top-line & bottom-line performance and customer satisfaction by ensuring optimal utilization of resources as well as handholding of business partners & other key stakeholders

● Hands-on experience in developing, reviewing & reporting on the business development division’s strategy, ensuring the strategic objectives are well understood and executed by the team

● Excellence in designing & implementing sales strategies for digital ad sales.

● Worked with Sales Team to identify pipeline & plan activities on a weekly basis; part of the Deal Team for opportunity assessment, qualification, development of response strategy, proposal development, review & feedback process, competitive positioning, pricing / commercial decisions and so on

● Spearheaded new business initiatives & innovations to existing & defined processes/approach

● Architected media solutions required to address customers’ requirements, assessed their needs and recommended solutions that optimized value for both the customers and the firm

● Expertise in ensuring win-rate is maximized through appropriate & timely engagement of sales, commercial and subject matter experts in the bid process

● Efficient organizer, motivator, team player & decisive leader with the skills to motivate teams to excel & win

ORGANISATIONAL EXPERIENCE

Since May’23 Skylight Mediakart Solutions LLP (360° Digital Marketing Company- Branding & Performance) as Assistant General Manager – Digital Ad Sales

● To Sell mobile ad inventory i.e WhatsApp Advertising, Push Notification, OBD , SMS (ZEOTAP).

● To Sell display ad inventory i.e In-Image Rich Media Ads, Contextual Video Ads, Floating Banner Ads.

● To Formulate customised advertising solutions and media plan as per brand’s marketing objective.

● Programmatic Advertising with Artificial Intelligence (AI)

● Strike revenue partnerships with aggregators, digital agencies (Performance and Branding Campaign)

● Building & maintaining long-term relations with clients and advertising agencies

● To Bring CPS Campaign, Lead Generation, Mobile App Marketing, Affiliate Marketing, CPM, CPC, CPV campaigns.

● Develop, maintain and promote client relationships at senior and mid-management levels for clients from FMCG/e-commerce/ internet services/BFSI/OTT, Media & Entertainment/Handset Manufacturers/Telecom, etc.

● Ascertaining smooth operations with clients & advertising agencies

● Developing new business relationships, including educating clients on mobile ad inventory and Rich Media Ads and product suites, increasing revenue from existing client relationships.

Since Feb’21- May’23 SuperTrade Infotech Private Limited (360° Digital Marketing Company- Branding & Performance) as Senior Manager – Digital Ad Sales

● Building & maintaining long-term relations with clients and advertising agencies

● Strike revenue partnerships with aggregators, digital agencies (Performance and Branding Campaign)

● To Bring New Branding campaigns- OTT Players (Voot, Zee5, MX Player Video Views).

● To Bring CPS Campaign, Lead Generation, Mobile App Marketing, Affiliate Marketing, CPM, CPC, CPV

● Managing Website campaign on desktop and mobile web for various media network and news sites.

● Ascertaining smooth operations with clients & advertising agencies

● Developing new business relationships, including educating clients on mobile offerings and product suites, increasing revenue from existing client relationships.

Since Feb’19-Oct’ 20 MOCA Technology Ltd. (Shanghai Based) Delhi as Manager- Digital Ad Sales ( Xiaomi Apps,Cam Scanner, WPS & U-Dictionary Mobile Apps)

● Building & maintaining long-term relations with clients and advertising agencies

● Strike revenue partnerships with aggregators, digital agencies

● Develop, maintain and promote client relationships at senior and mid-management levels for clients from FMCG/e-commerce/ internet services/OTT, Media & Entertainment/Handset Manufacturers/Telecom, etc.

● Ascertaining smooth operations with clients & advertising agencies

● Planning to increase business revenue for the Xiaomi Apps and Office Apps (Cam Scanner & WPS).

● Developing new business relationships, including educating clients on mobile offerings and product suites, increasing revenue from existing client relationships.

● Work with internal teams to facilitate clients- ad campaigns from start to finish.

● Managing activities related to new business development and management of assigned accounts

● Identifying suspects, mapping prospects and targeting pitches for customer conversions

Since Jun’09- Dec’18 Mathrubhumi Printing & Publishing Company Ltd., Delhi as Deputy Manager – Media Solutions

● Building & maintaining long-term relations with newspaper, clients and advertising agencies

● Ascertaining smooth operations with clients & advertising agencies

● Planning to increase business revenue for the paper by organizing various supplements features & events

● Administering new business development and space selling / concept selling activities related to Print & Electronic Media

● Delivering marketing solutions (ATL & BTL activities) as per the client’s requirements

● Managing activities related to new business development and management of assigned accounts

● Supervising online sales of wwww.mathrubhumi.com (Internet Marketing)

● Maintained cordial relationship with key clients such as:

o Bacardi, Urban Company, Coca- Cola, Dunzo, 1MG, KFC, Suzuki Motorcycle, VOOT, Zee5, Adidas, OnePlus, Samsung Mobile, OPPO Mobile, VIVO Mobile, Dabur, JK Tyre, Paytm, Lenovo, Hewlett Packard, Doodhvale.com, Country Delight, MobiKwik, Motorola, Nestle, Reckitt Benckiser, Maruti Suzuki, Infinix, Honda 2 Wheelers, Uber India, PNB, Citi Bank, Samsung Mobile, Airtel, Google, Apple IPhone, Master Card, Hewlett Packard.

o LAVA Mobile, OLX Classifieds, Subway Restaurant, Punjab National Bank, Oriental Bank of Commerce, SpiceJet Ltd., PNB MetLife India Insurance Company, Max Life Insurance, Incredible India, Mother Dairy, Honda Scooters & Motorcycles, Timex, Singer, Haier, Indigo Airlines, Blackberry, Maxima Watches, IndusInd Bank, and so on

● Steered efforts in brining Microsoft Lumia 535 Integrated Avtivity-2015 on board

● Introduced various new clients on MOCA board OPPO Mobile, VIVO Mobile, Nestle, Dabur, One Plus, My team 11, Maruti Suzuki, Hitachi AC, Honda 2 Wheelers, Uber India etc

● Business Development / Digital Media Solutions/ Branding &Performance Advertising ●

PROFILE SUMMARY

ORGANISATIONAL EXPERIENCE

Since May’23 Skylight Mediakart Solutions LLP (360° Digital Marketing Company- Branding & Performance) as Assistant General Manager – Digital Ad Sales

Since Feb’21- May’23 SuperTrade Infotech Private Limited (360° Digital Marketing Company- Branding & Performance) as Senior Manager – Digital Ad Sales

Since Feb’19-Oct’ 20 MOCA Technology Ltd. (Shanghai Based) Delhi as Manager- Digital Ad Sales ( Xiaomi Apps,Cam Scanner, WPS & U-Dictionary Mobile Apps)

Since Jun’09- Dec’18 Mathrubhumi Printing & Publishing Company Ltd., Delhi as Deputy Manager – Media Solutions

Key Skill

Business Development

Digital Media Solutions

Digital Mobile Advertisement

Digital Ad Sales (Branding & Performance Advertising)

Team Building & Leadership

Media Planning / Solutions

Event Management

Process Enhancements

Client Relationship Management

Cross-functional Coordination

Let’s work together!